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Why Your Tech Company Needs To Think Like A Media Company
Most tech companies perfect what they build but struggle to tell stories that connect. This article explores how content marketing…
Why Do Technical Founders Struggle to Talk to Customers Without Jargon?
For many technical founders, jumping from writing code to talking with customers feels like switching languages. This blog dives into…
Why Do I Get Such Low Reach on Social Media?
Low reach on social media frustrates many professionals who post often but see little engagement. Algorithms are stricter, competition is…
Digital Marketing: Should You Be the Hero?
Many founders position themselves or their products as the hero of their brand story, but audiences connect more when they…
What is the most effective content strategy in 2025?
What is the most effective content strategy in 2025? It’s not about volume or automation—it’s about adapting to how search,…
The Capital Elle Business Impact Award: Funding the Unfunded, Fueling the Future of Women Entrepreneurs in Canada
The Capital Elle Business Impact Award, created by Erin Sisko of The Elleiance Network, is a bold national initiative that…
What Are the Top Digital Marketing Mistakes and How to Fix Them?
Running digital marketing campaigns for a startup or small business often feels risky—spend too much and you waste money, spend…
What is the best marketing strategy for a tech startup?
This article explores the best tech startup marketing strategy by showing how brand and performance marketing work together. Drawing from…
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How Much Should I Budget for Marketing? [No-Nonsense Guide]
Most businesses struggle to set the right marketing budget because there’s no universal formula. Should you spend 2%, 5%, or…
