According to the latest Datareportal survey, the number of social media users now totals nearly 5 billion, more than 61% of the world’s population. The same survey also showed that 76% of social media users value the speed with which a brand replies to a message on social media. So, what strategies could we, as a Digital Marketing Agency, offer you to make your brand flourish and endure the clutter?
Although each brand has its own responses, it is not hard to see them thriving by using interactive content like polls, quizzes, and live videos. For example, polls can quickly gauge what your audience is thinking; quizzes can make learning about your products fun, and live videos let you interact with people in real time. The bottom line? The more people that engage with your content, the more likely they will stick around and eventually become customers.
When possible, encourage your customers to share their experiences with your products; it pays off in a big way. Content created by your users, such as reviews or photos, often feels more genuine to others than traditional ads. Reposting this content shows that you appreciate your customers and value their input. Plus, it builds a sense of community around your brand, which can lead to stronger customer loyalty and more word-of-mouth referrals. Simply put, user-generated content helps your brand feel more relatable and trustworthy.
Drop the Sales Rubbish, Let’s Have a Chat Instead
The days of hard-selling and brand-focused promotions on social media are over. People no longer connect with brands that simply talk about their products. Instead, they seek useful information that adds value to their lives and look for emotional connections with brands.
They want to feel that a brand is human, sharing their values and understanding their needs. Today’s most impactful brands are those that tailor their social content to tell genuine stories, building authenticity and fostering deeper connections with their audience.
One company that has successfully leveraged Instagram to connect meaningfully with its audience is Glossier, a beauty brand known for its minimalist skincare and makeup products. Glossier has effectively used Instagram’s visual platform to tell its brand story and showcase products in an authentic and engaging way, focusing heavily on customer interaction and community building.
- Follower Growth: Glossier’s Instagram following has surged to over 2.7 million as of 2024.
- Engagement Rate: The brand enjoys a robust engagement rate, often surpassing 4%, far exceeding the beauty industry’s typical 1-3%.
- Content Strategy: Glossier’s focus on user-generated content, customer testimonials, and behind-the-scenes insights has fostered a loyal and active community, driving high engagement through likes, comments, and shares.
Attention Decline: What’s Hot and What’s Not
Attention spans are declining, which presents brands with challenges and opportunities. The downside is that capturing and maintaining your audience’s attention has become more complicated, with users quickly scrolling past anything that doesn’t immediately engage them. However, the upside is that short, impactful video content and a well-planned feed can be highly effective in this environment.
The Gymshark approach on Instagram shows how a brand can successfully use short videos and a well-planned feed to capture attention, engage followers, and build a strong community, even without the massive reach of global giants.
- Short Videos: Gymshark’s Instagram account (@gymshark) frequently posts workout clips, product showcases, and motivational snippets. A recent 30-second workout video featuring real users received over 1.2 million views, with viewers spending an average of 20-25 seconds on it.
- Cohesive Feed: Gymshark maintains a consistent visual aesthetic across its feed, mixing lifestyle shots with product images and video content. This approach has led to solid user engagement, with many posts reaching a dazzling 200,000 likes and hundreds of comments.
It Takes Two to Tango
- Hire a digital marketing agency that truly understands your aspirations—this will help you craft a strategy that speaks to your audience and makes the most of what Instagram has to offer.
- Be sure that you and our digital marketing expertise can drive results. Such a powerful combination ensures that every effort you make focuses on achieving the goals that matter most to your business.
- Do not delay—the longer the wait, the higher the losses. Every moment you hesitate is a missed opportunity to connect with your audience and drive growth. In a competitive market, swift action is essential to stay ahead.
Rest assured—you’re not going through the complexities of social media alone: https://truemarketingverse.baitsglobal.com/contact
