Many people – including you, probably – think TikTok is just for dance videos, but it’s so much more. With over a billion active users each month, the platform offers a variety of content that appeals to all kinds of interests. There’s something for everyone, from quick tutorials and unique hobbies to educational clips that go beyond viral dancing!
One of the best things about it is how easy it is to find the content you love and how it makes your experience enjoyable. For you as a business owner, this means a chance to connect with the right audience, including small businesses, which can get noticed by their unique content.
Your business and our brand are as unique as you are. Could you take advantage of it?
Big Mistake: Afraid of the new
TikTok has rapidly become a social media platform where users seek entertainment and meaningful content that enriches their lives in various domains. This shift in consumer behaviour is supported by research indicating that today’s social media users are increasingly looking for content that offers more than passive consumption; they want content that educates, inspires, and can be applied to improving their personal or professional lives.
They thrive by providing content that does more than entertain—it informs, educates, and encourages positive changes in lifestyle or perspective. Each account delivers unique, engaging content that resonates deeply with audiences looking for authenticity and practical value in their daily social media interactions.
@JamesTrevino – James Trevino is known for his creative book-related content. With his visually stunning book arrangements and insightful reviews, he inspires his followers to read more and explore different genres. His unique approach to showcasing books has earned him a large following of literature enthusiasts.
@ign– Also known as CineFix, offers a variety of movie-related content, from detailed analyses and listicles to deep dives into film techniques and storytelling. They help movie buffs understand the intricacies of filmmaking and appreciate the artistry behind their favourite films.
@FeelGoodFoodie – Yumna Jawad, the creator behind FeelGoodFoodie, shares health-focused recipes and food tips. Her content is dedicated to promoting a balanced diet through easy, nutritious recipes that are tasty and good for wellbeing. Her practical and approachable style makes healthy eating accessible to her audience.
Your Business’s New BFF in Social Media
According to HubSpot, TikTok offers businesses unique opportunities for growth through its highly personalized algorithm, which promotes content visibility based on user interactions rather than pre-established follower lists. This means that businesses have a better chance of reaching potential customers who are genuinely interested in their offerings, making their marketing efforts more effective and cost-efficient.
Forbes highlights that TikTok’s format is ideal for creating authentic, relatable content to humanize brands and build deeper connections with audiences. Forbes notes that businesses that succeed on this platform often do so by embracing the platform’s culture of creativity and authenticity, thus aligning their marketing strategies with the preferences of younger consumers who value transparency and sincerity.
Big Mistake #2: Think that You Can DIY
Handling your TikTok marketing can seem straightforward but often leads to common pitfalls. Many businesses need help staying consistent, creating content that resonates, or fully understanding the platform’s algorithm. These missteps can save time and resources, making your efforts less effective.
A proper marketing agency can be a valuable ally here. They will avoid pitfalls and bring a better understanding of trends and what works there – acting as partners who align their strategies with your business goals. You’re not alone on this journey.
Get ready to receive the support and expertise needed to succeed. MarketingVerse ensures that your content is consistent, engaging, and strategically targeted, maximizing your chances of connecting with the right audience.
Rest assured—you’re not going through the complexities of social media alone!
