For a LinkedIn account with fewer than 400 followers, 1,032 impressions is quite significant.
And as you will see throughout this article, YES, we indeed went viral.
Typically, a post might reach a fraction of an account’s followers, organically, particularly on a platform like LinkedIn where not all content appears on every follower’s feed due to the algorithm’s engagement prioritization.
Why do small to medium businesses struggle to make an impact on social media?
Firstly, the “organic reach effect” must be noted. This means that LinkedIn posts from fresh accounts might reach 10-20% of their followers organically. A concrete example of this: an account with 400 followers in theory should reach anywhere between 40- 80 people (likely their existing followers).
And if these accounts are in the business-to-business space, these numbers are surely lower.
A second factor is DIY, where results are low, and the stress and inconsistency are high.
Business owners or even Solo entrepreneurs usually don’t have the stamina, time or desire to stay on top of the trends, and the ever-evolving ins and outs of social media. So, friends, we urge you to listen and act now: “The DIY era on social media is done”. If you are still walking this path, it is time to rethink your digital strategies.
Ask for Help
Before listing endless reasons why most businesses struggle to make an impact on social media, here’s the spoiler: Hiring a professional digital marketing agency to help you run your social media accounts, will support you and enlarge your digital marketing footprints. Further, you will reap the following benefits:
- You’ll have expert minds thinking about how to grow your business and revenue streams.
- You won’t need to worry about any aspect of your digital strategies including blogs, post designs, social media copy, and SEO.
- Inconsistency on social media will be a thing of the past.
- There will be easy adoption of new mediums such as short content videos.
A whopping 93% of SMBs encounter common social media challenges
- Limited Resources: Small businesses frequently have fewer resources dedicated to social media, which can mean less sophisticated tools and fewer personnel devoted to content creation and community management.
- Content Creation Challenges: Many small businesses find it challenging to continuously produce new, meaningful content that stands out on the crowded social media platforms. This difficulty is exacerbated by the high volume of content already present, which can make it hard to capture users’ attention.
- Adapting to Platform Changes: Social media platforms frequently update their algorithms and introduce new features. Keeping up with these changes and understanding how to leverage them effectively requires constant learning and adaptation, which can be a strain on small businesses.
- Strategic Focus: Small businesses might struggle to find the right balance in their social media strategies, such as choosing the best platforms for their business needs and focusing their efforts where they are most likely to engage their target audience effectively.
- Challenges in Visibility: Many SMBs struggle to achieve significant visibility and engagement due to algorithmic preferences for user-friendly content, leading to lower organic reach as they cannot keep up with trends or never adopt new media like Short Content Videos.
About 90% of businesses increased their exposure after hiring a digital marketing agency
- Access to Expertise and the Right Tools: A digital marketing agency brings specialized knowledge and access to updated marketing tools that SMBs might not possess, including expertise in SEO, content creation, social media strategy, and the use of analytics tools to measure and optimize performance. A seasoned digital agency stays up-to-date with the latest trends and algorithm changes, ensuring strategies remain effective.
- Effective Content Creation: A professional digital agency devotes minds to creating high-quality content, manages publishing, and analyzes KPIs to ensure all objectives align with audience preferences. This can significantly improve visibility and engagement.
- Improved Visibility and Engagement: An experienced digital agency is an expert in the frequent changes in social media platforms, whether they are algorithm updates or new feature rollouts. This ensures that the marketing strategies employed are not only updated but also the most effective in reaching the desired audience. With their expertise in targeted advertising, SEO, and content optimization, agencies can grow SMB’s visibility on social media and improve website traffic.
- Cost-Effectiveness: While hiring an agency involves upfront costs, it is certainly more cost-effective in the long run. A proper digital agency works to optimize marketing budgets, ensuring that every dollar spent can achieve maximum impact – which is particularly beneficial for SMBs with limited marketing budgets, as it prevents loss of resources and improves ROI.
For some, the role of social media remains underrated.
However, this perception will lead those who underestimate the importance of robust social media strategies to feel the unfortunate effects of this oversight. By engaging with MarketingVerse, you will certainly make your online presence skyrocket and you won’t look back.
So, don’t delay. You’re simply a click away: https://truemarketingverse.baitsglobal.com/contact
Source: Dynamic Business | Sprout Social | StatsCan | MarkeingVerse | LinkedIn